We were really impressed with the capabilities of Dataflux, and as we were using SAS DI Studio in anger to populate our warehouse, the idea of integrating the Dataflux rules into our ETL processes also appealed.

We had a demo of Dataflux version 8, which looks sexy and has a lot of great features (which you would expect from one of the top 3 data quality tools in the world).

Imagine our disappointment when we got the CD’s to find we had been shipped Dataflux 7.0, not version 8 that was demo’d.

Simple mistake we thought, so onto to our capable SAS account manager.

Well we were wrong, it seems that Dataflux 7.0 is certified (and works) with DI Studio, Dataflux 7.1 and 8.x will be supported in SAS 9.2.

Tricks for young players I suppose., but then again I am not so young anymore…..

I am sure Dataflux 7.0 and DI Studio will do what we need, but still slightly disappointing.

I don’t agree with their statement that Total Cost of Ownership (TCO) is the main reason niche players still flourish. In my experiences with both ERP and BI solutions, TCO is much higher when you have to integrate a number of different tools and technologies. However as most companies don’t track the cost of internal resources on projects (who typically do the integration) let alone TCO, the perception is that cost of these niche solutions is lower (well the license fee’s are anyway).

If we took the cost of replacing the niche products in a couple of years when they are brought out by the the big boys into consideration the TCO would be even worse.

What surprised me though was the positioning of SAS as a niche tools player and not a provider of Data Integration, Business Intelligence and Data Analytics suites.

If they were comparing vendors who had Database, Middleware and Business Intelligence offerings (i.e. Oracle, IBM, Microsoft) to niche players then yes SAS is a nicheplayer. But in terms of BI suites I don’t think so.

Just goes to show SAS is still one of the worlds best kept secret.