Victor takes us through a walk through of cleaning up address data using Dataflux, with screenshots and all!

I am always amazed at how many companies recognise they have a data quality issue, and then relegate it to a ‘spare time’ project, rather than a priority.

As they say “you can’t manage what you don’t measure” just as important is my own “any decision based on crap data is likely to be a crap decision”