Got an unsolicited email from Serus Software Zolutions who are it seems a WPS reseller in Australia.
As you maybe aware WPS provide a set of software that is positioned as being able to natively run SAS code, for a fraction of the license/renewal fees SAS charge.
As you can imagine SAS haven’t been happy about this offering and have engaged in a legal challenge which depending who you believe they lost or won, SAS view here, WPS view here.
From my point of view I can see the market WPS are trying to target and good on them for seeing an opportunity and trying to exploit it.
But what I would say to a customer who asks my opinion would be consider:
- You either get an adequate return on investment (ROI) from the SAS Software or you dont, if you don’t, don’t buy it, why would you?
- If your ROI diminishes over time, stop paying the renewals and stop using the SAS software
- If you purchase WPS you will no longer get SAS support or upgrades, which is what your SAS renewals pay for.
But as I said I can see the value proposition they are offering. (yip im sitting on the fence, hedging my bets, placing a bet each way
As an aside the latest Gartner Magic Quadrant for BI 2011 states that SAS is seen as one of the highest cost BI platforms and has this to say about the cost of SAS:
“So far, most users deem the opportunity cost of creating custom code for similar functionality or sourcing from elsewhere as a nonstarter — only 5% report they are planning or considering discontinuing their use of the product. As competition intensifies, SAS needs to continue providing value to justify customer costs.”
The real interesting thing to me though was the email from Serus Software Zolutions was sent to an email account I have at a customers site, rather than my normal email account. My customer related email address is not generally publicly known and isn’t displayed when searched in google.
As far as I know I have not provided Serus Software Zolutions with permission to contact me at this email address.
It also seems that I wasn’t the only one at the customer site (or other SAS customer sites it seems) that received the solicitation email.
So on a personal note would I engage with a company that doesn’t even subscribe to the basics of permission based maketing, thats a nope!
And i’m still wondering where they acquired the list of email addresses from …….
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